Marketing Before Admin – The First Hire That Changed Everything with Kim and Cody LeClair

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🔹 Episode Summary:

When most REALTORS® think about hiring help, they imagine a classic admin assistant—someone to manage the inbox, book showings, and keep the paperwork moving. But what if your first hire wasn’t about staying organized… and instead, was about building momentum?

In Episode 011 of Breakthrough with Coach B, I sit down with real estate duo Kim and Cody LeClair, a mother-son team from RE/MAX in Sturgeon County, Alberta, who flipped the hiring script—and saw real results. After years of doing everything themselves (and doing it well), they didn’t bring on an assistant. They hired a marketing manager—and that one decision brought their database back to life, reactivated old referrals, and gave them breathing room in their business.

We talk about what held them back from hiring for so long, what finally tipped the scales, and how doing things out of order turned out to be exactly the right move.

🔹 What You’ll Learn in This Episode:

 ✅ How a marketing-first hire reactivated their referral pipeline
 ✅ What hiring “small” actually looks like (spoiler: it’s not 40 hours a week)
 ✅ How the LeClairs used tools + trust to delegate without micromanaging
 ✅ The difference between staying busy and building momentum
 ✅ Why outsourcing marketing helped them look—and feel—more professional

🔹 Bumper Sticker Worthy Quotes:

 💡 “You can do it until you can’t—then you’re running behind.” – Cody LeClair
 💡 “Momentum can cut both ways, but it’s sure nice when it’s pushing you in the right direction.” – Braden Wheatcroft
 💡 “Your first hire doesn’t have to be forever or full time.” – Braden Wheatcroft
 💡 “We picked the area we were failing at [to delegate]—and it wasn’t admin, it was marketing.” – Cody LeClair

🔹 Resources & Free Downloads:

 📚 Who by Geoff Smart – a great read for smarter hiring decisions
🛠️ Tools the LeClairs use to manage their team:
– Hippo Video – for screen-share instructions that scale
– Exact – for tracking timelines and project flow
💡 Learn more about the Lifetime Referral System at Richard Robbins International

🔹 Next Steps:

✅ Ask yourself: Is admin really the area that’s holding me back?
✅ Make a short list of tasks you avoid or consistently leave undone
✅ Consider hiring part-time, project-based, or even from within your personal network
✅ Use screen recordings to teach once, trust often

🔹 Connect with Us:
 🌎 Website: BradenWheatcroft.com
📱 Instagram: @bradenwheatcroft
📩 Email: braden@bradenwheatcroft.com