The Power of Boundaries – Systems & Self-Worth in Real Estate with Ashley Metcalf

🎙️ Hosted by: Braden Wheatcroft
 🎧 Special Guest: Ashley Metcalf - Owner and REALTOR on the Charlie Parker Real Estate Team in Nanaimo, BC

🔹 Episode Summary:

This week on Breakthrough with Coach B, I’m sitting down with my friend—and real estate rockstar—Ashley Metcalf to talk about something we don’t hear enough in this industry: boundaries, self-worth, and systems that actually work year-round.

Ashley used to fall into the same trap many agents do: when business slowed down, she’d take everything back on herself—being the Do Everything Yourself agent in the winter, then outsourcing all over again when spring hit. But everything changed when she stopped trying to do it all and started building systems that supported her no matter the season.

This episode is your permission slip to stop glorifying the grind. We’re diving into what it really looks like to honour your time, let go of tasks you’re great at (but shouldn't be doing), and build a business that doesn’t burn you out.

You don’t have to choose between a thriving business and a life you love. You just need a few good systems—and the guts to protect your boundaries.

🔹 What You’ll Learn in This Episode:

• ✅ How Ashley built systems that survive seasonal slowdowns
• ✅ Why knowing your worth is step one in setting better boundaries
• ✅ How to stop doing it all—even the stuff you're “too good” at
• ✅ Tips for delegating without losing control or client trust
• ✅ A fresh take on what sustainable success really looks like
• ✅ Why hustle culture is tired—and what to do instead

🔹 Bumper Sticker Worthy Quotes:

• 💡"There’s going to be a point in your business where you’re going to have to decide, is it really worth your time to be doing admin work?" – Ashley Metcalf
• 💡"Oftentimes the breakthrough comes after the breakdown." – Braden Wheatcroft
• 💡"Hustle culture taught us to believe that more is more, and I think that’s dead." – Ashley Metcalf
• 💡"Your clients work with you because they trust you. If you instill your trust in someone, they’ll believe you." – Ashley Metcalf
• 💡"People don’t buy you, they buy the standards you represent." – Charlie Parker

🔹 Resources & Free Downloads:

• 📚Read Leaders Eat Last by Simon Sinek
• 📚Read When The Body Says No by Gabor Maté
• 📥Try the Effective Hourly Rate Calculator – Know what your time is really worth

🔹 Next Steps:

• ✅ Take some time to assess your current workload—what can you let go of?
• ✅ Build one simple system that helps you work smarter, not harder
• ✅ Check out Ashley’s website and connect with her on Instagram
• ✅ Subscribe to my email list for more tools, tips, and new episodes

🔹 Connect with Us:

 🌎 Website: BradenWheatcroft.com
📱 Instagram: @bradenwheatcroft
📩 Email: braden@bradenwheatcroft.com